Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by Damian Ryan, Calvin Jones

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation



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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Damian Ryan, Calvin Jones ebook
Page: 297
Format: pdf
ISBN: 9780749464271
Publisher: Kogan Page, Ltd


Content matters in its own right and is not just for generating traffic. In the world of digital marketing, the long-standing staples of measuring the success of an online ad has been to monitor the Click Through Rate (CTR) and impressions. Enhanced Campaigns Hangouts on Air: Optimizing Mobile Strategy. So, to capitalise on this, Facebook business for existing search engines. At best, what they get from the The implication seems to be that, to be smart about your digital marketing spend, you need to choose to hire one type of specialist over the other. Facebook's one billion users give it a vast volume of searchable content that can be valuable to social networkers – and potentially provide promotional opportunities for digital marketers. Though the topic is often (and shamefully) broached by writers who actually understand marketing strategy, it seems little more than a gimmick to get readers to click on a blog post. On Tuesday, June 4th we'll host our annual digital leadership summit, thinkDoubleClick, with provocative conversations about the future of digital marketing and media, and you're invited to join via live stream by registering here! A good majority of B2B companies have yet to totally integrate digital strategies into their overarching marketing efforts. Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. Hear executives in digital such as: How do creatives leverage, but not be overwhelmed by, technology to deliver next-generation consumer experiences? Adopting a similar approach, with keyword or key phrase targeting in Graph Search, would provide marketers with a powerful opportunity to target users with sponsored results in response to searches.





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